Hundreds of bus passengers at North Tyneside’s Cobalt Business Park have signed-up to the North East’s first fare free zone which allows them to travel between a number of operators, within the park zone, at no extra cost.
The Cobalt FreeZone was devised by Cobalt’s two dedicated travel co-ordinators, Lynn Cramman and Amy Carroll. It is one of a wide range of initiatives introduced at Cobalt to help the 9,000 employees based on site get to and from work in the most cost effective way.
Passengers with a Cobalt FreeZone pass can use Arriva or Go North East buses within the park to connect to their preferred destination service at no extra charge, providing a further incentive for employees to travel by public transport. At peak times over 29 buses an hour serve the business park including the Go North East’s Cobalt Clipper.
As well as providing easy connections to services travelling beyond the park, the FreeZone pass is helping Cobalt based employees to have free and easier access to the range of on-site facilities including The Village Hotel and the Just Learning Nursery.
Cobalt travel co-ordinator, Lynn Cramman, said: “Working with transport providers we are committed to making continuous improvements to the available services for the growing number of people travelling to and from Cobalt via public transport.
“The Cobalt FreeZone is one of a range of initiatives designed to make it even easier for people to get around the park, access the facilities onsite and save money.”
Cobalt developer, Highbridge, appointed Lynn as the first dedicated travel co-ordinator on a business park in the North nearly four years ago. Since then Cobalt has become recognised as a leading regional example of effective travel planning.
Martin Harris, commercial director with Go North East, said: “Cobalt Park has one of the most forward-thinking travel planning schemes in the region and we are delighted to be playing a major role in this initiative.”