The Metro system is to play a key part in Tyne and Wear’s biggest ever mass participation public art event – Great North Snowdogs.
The colourful Snowdog trail will see 61 individually designed Snowdog sculptures displayed in local parks and open spaces - and almost all are in easy reach of a Metro station.
Great North Snowdogs is inspired by Raymond Briggs’ classic animated short film The Snowman™ and The Snowdog and is a large-scale public art trail which brings to life the lovable Snowdog character from the 2012 sequel to The Snowman.
The Tyne and Wear Metro is a principal sponsor and presenting partner of the Snowdog trail and will play a vital role in helping people to explore it. Click here to plan your Snowdog journey.
As part of this partnership two dogs have been added to the trail on behalf of Metro including Pawdington by Mandii Pope, a Paddington Bear-themed design, to be found at the Customs House in South Shields.
Meanwhile, Guide Dog by Mike Clay at North Shields Fish Quay features an intricate map of the local area – and is expected to be active on social media answering questions about the trail from explorers.
And there will also be Snowdog sculpture called Mojo on display at Gateshead bus and Metro Interchange.
The sculptures, which will be on show for ten weeks, have been have been painted by a range of artists - some local, some well-known, and some as yet undiscovered. Once the trail finishes the large sculptures will be auctioned to raise funds for St. Oswald’s Hospice.
Tobyn Hughes, Managing Director of Nexus, said: “We are incredibly proud that the Metro is at the heart of the Great North Snowdogs trail, and we are delighted to be able to support the work of St Oswald’s Hospice. We expect tens of thousands of people to travel around the North East this autumn to see the Snowdogs, and along the way they will have a chance to experience some of the great sights, culture and hospitality this area has to offer. We look forward to welcoming them on the Metro.”
Metro’s Customer Service Director, Paul Walker, said: “We’re very excited for the start of the Great North Snowdogs trail. This is a great opportunity for people to get out and explore our region, whilst supporting a fantastic local charity and we’re proud to be able to be involved. I’m delighted Metro is sponsoring the event and I hope local families have great fun travelling around Tyne and Wear to see the dogs.”
The team at Metro has been gathering suggestions from commuters for canine -inspired names for all 60 stations on the systemafter a “Thunderbark” on its Twitter channel @My_Metro.
The best suggestions have now been turned into a new Metro map for the trail, with stops including Muttley Bay, Hewoof and Unifurity. And to celebrate the launch of the Great North Snowdogs trail, Metro customers will see several of their familiar stations renamed with the new Snowdogs themed names in time for the start of the trail next week.
Nexus has also produced a limited number of special Snowdogs family wristbands, at a special price of £10 for a family of five (two adults and three children) for all day travel. Simply select which day you’d like to travel at onlinestore.nexus.org.uk.
Alongside the Great North Snowdogs trail, nearly 100 smaller dogs have been designed by local schools and community groups, where they will be on display as a Little Snowdogs Trail at 18 different locations in Tyne and Wear until 20 January 2017.
Great North Snowdogs has been organised by St Oswald’s Hospice. The Gosforth-based charity worked together with creative producers, Wild in Art, to bring the trail to the region and at the end of the 10-week trail the Snowdog sculptures will be auctioned to raise funds to support the charity.