Tyne and Wear Metro is challenging creative Newcastle College students to help promote Pop blue – which gives young people aged 18 and under £1 single trips on Metro.
The Pop blue card was introduced earlier this year to make Metro travel more affordable for young people across the network.
Anyone aged 18 and under will only pay £1 for a single ticket and £2 if they’re travelling all day when they have a Pop blue card, which can be easily topped up online, at Metro ticket machines or at any Nexus TravelShop.
Metro have asked second year Newcastle College students studying UAL (University of Arts London) Creative Media Diploma to use their artistic and media skills to produce a short piece of film to make young people aware of the significant benefits of Pop blue.
This exciting project involves 26 students split into groups of three or four who will each present to Metro, on Friday 16th March. The best of the short film clips created by the students will then be shared on Metro’s social media channels.
Metro Services Director, Chris Carson, said: “We are thrilled to be collaborating with such talented and imaginative students from Newcastle College to promote our new Pay As You Go Pop blue product for young people. This is an exciting project and we are intrigued to see what short film clips the students produce.
“Pop blue is the new cheaper and smarter way for young people aged 18 and under to travel on the Metro and our hope is by engaging with students to produce content for our social media channels that they can help make their generation aware of Pop blue. This is a great opportunity to work with young people in the North East and showcase their creative talents.”
Students are encouraged to produce a variety of original and imaginative content that will capture the attention of young people across the North East and encourage them to start saving on their Metro travel with Pop blue.
Christopher Jefferson, Programme Leader Media, Performance Academy 128, Newcastle College, said: “We are delighted to be working with Metro to help them promote their new Pop blue card for young people. Our students are really excited about this opportunity and have already come up with some excellent ideas.
“Collaborating with local businesses and organisations on live projects is a fantastic opportunity for the students, enriching their experience and complementing our curriculum. The students get a lot out of it and knowing that their work is going to be shown in a public domain is a real incentive for them.”
Young people using a Pop blue card will only ever pay for a maximum of two Metro trips on any single day. A £2 price cap will apply to Metro travel and no further charge will be applied for a third, fourth or even fifth trip.
The Pop blue smartcard can also be used to pay for local bus travel, buying the applicable young person’s fare set by the bus company. The daily price cap does not apply to bus travel.
Pop blue cards are available online and from Nexus Travel Shops. The card itself is free but must be purchased with a £10 balance. For more information or to purchase a Pop blue card click here.