Young people have made more than a quarter of a million journeys with a smartcard that gives them single trips on the Tyne and Wear Metro for £1.
Over 6,000 young people aged 16 to 18 have taken out Pop blue cards since the product was launched. Almost a fifth of Tyne and Wear’s 16-18 year-olds now travel with Pop blue.
Customer Services Director at Nexus, Huw Lewis, said: “Pop blue lets young people travel as far as they want on Metro for £1 and as much as they want all day for £2 – we are giving people aged 16 to 18 great value but we’re still delighted that more than 250,000 journeys have been made in the first year alone.
“By giving young people great value through a flexible pay as you go smartcard we are reflecting the way teenagers told us they want to lead their lives and pay for travel. Pop Blue fits round school and college timetables and free time activities.
“We have seen a 14% growth in the number of young people and students using Metro in the last year – that’s because we offer the best possible value through Pop Blue and student season tickets. More young people choosing public transport now is not just good news for the future of Metro, but for our environment as we look for ways to tackle air quality and climate change.”
Anyone aged 18 and under will only pay £1 for a single trip when they have a Pop blue card, which can easily be topped up online and at Metro ticket machines or at any Nexus TravelShop.
Young people using a Pop blue card will only ever pay for a maximum of two Metro trips on any single day. A £2 daily price cap will apply to Metro travel and no further charge will be applied for a third, fourth, or even fifth trip.
Pop blue cards are available here and from Nexus Travel Shops. The card itself is free but must be purchased with a £10 balance on the card.
The Pop blue smartcard can also be used to pay for local bus travel, buying the applicable young person’s fare set by the bus company. The daily price cap will not apply to bus travel.
Pop blue is a major step forward for young people travelling on Metro and is a direct response to feedback from schools, colleges, and from young people themselves.