The Shields Ferry has featured in a TV advert promoting South Tyneside.
The advert, which aired on ITV Tyne Tees in June and is also available to view online, was produced as part of a campaign to promote the borough of South Tyneside as a great place to live, work and visit.
The cross-Tyne Shields Ferry, which is owned and operated by Nexus, features at the beginning of the 40-second commercial.
The brand strapline River, Seashore and more was agreed following extensive consultation with local businesses and partners.
The campaign was produced in partnership with a host of local business, cultural and heritage organisations from across South Tyneside, including Bede’s World, The Customs House, Colman’s Fish and Chip restaurant, The Dunes, Nexus (Shields Ferry), the National Trust (Souter Lighthouse), Ocean Beach, and Tyne and Wear Archives and Museums (Arbeia Roman Fort).
The partners will help promote the key messages being conveyed in the new TV commercial through word of mouth, social media and where ever possible.
Don't worry if you have miss the new commercial promoting River, Seashore and more... as people can watch it at their own leisure by visiting www.visitsouthtyneside.co.uk
Shields Ferry Manager, Carol Timlin, said: “We were delighted to feature the Ferry service as part of the campaign to promote South Tyneside as a great place to live, work and visit.
“The Shields Ferry crossing is a vital part of everyday life in South Tyneside. It is a service that is very much cherished by the local community and is a great advert for the borough. Many tourists use the ferry every year when they visit South Tyneside.”
Councillor Iain Malcolm, Leader of South Tyneside Council, said: “The advertisement beautifully reflects the ambition and character of South Tyneside, incorporating the ideals that the Borough is an outstanding place to live, work and bring up a family. A vision being made a continued reality after significant investment has been made to regenerate the area.
“South Tyneside is not only an international destination for the business community but an attractive setting for tourists looking to experience what the region has to offer. It represents an area of the country that has great appeal for future generations of people who're making big decisions in their lives, as they proudly seek to find a place to call their own.
“We hope everybody embraces River, Seashore and more... as South Tyneside plans for exciting times ahead.”