The countdown is on to the start of this summer’s much anticipated art trail, Elmer’s Great North Parade.
The life sized Elmer sculptures will be on public display for people to explore from Wednesday August 21 until Friday 1 November. Click here for a map so you can find all of the Elmers.
Metro is the headline partner for Elmer’s Great North Parade, which is based on the much-loved children’s book character Elmer the Patchwork Elephant.
Managing Director of Nexus, Tobyn Hughes, said: “We are really looking forward to the Tyne and Wear Metro being the lead sponsor for Elmer’s Great North Parade.
“The sculpture trail will be easily accessible from around the Metro system.
“We’re looking forward to carrying thousands of people round to see these amazing and wonderfully colourful Elmer sculptures over the next few months.”
Elmer Project Lead at St Oswald’s Hospice, Jane Hogan, said: “We’re really grateful to get support from the Tyne and Wear Metro.
“As soon as the Snowdogs trail finished Metro made the commitment to a new trail, and that was vital for us. You cannot put a price on that because it means that everybody else was going to get back on board too.
“It gave us the confidence to get all of the sponsors back and to know that we’ve got that transport infrastructure available for everybody to get around and see the sculptures.
“This art trail features more parks, more coastline and more public realms. We have listened to the feedback so we can expect an even more family friendly trail this time around.”
Elmer’s Great North Parade is being presented by St Oswald’s Children’s Hospice, working in partnership with creative producers Wild in Art and Elmer’s Licensee, Anderson Press. Previous Wild in Art trails across the country have attracted thousands of local, regional and national visitors – making a significant impact on the economic and cultural life of the region.
Elmer’s Great North Parade will also be supported by a region-wide learning programme for schools and children’s groups and will culminate in Elmer’s Farewell Weekend at Newcastle Racecourse on 9th and 10th November 2019.
This will enable people to see the sculptures herded together for the final time, before they are sold at The Big Elmer Auction, an exciting event to be held on 12th November 2019 at Sage, Gateshead to raise money for St Oswald’s Children’s Hospice.
One iconic Metro cube at Monument Metro station has been transformed into the bright Elmer patchwork for the duration of the Parade.
For more information about Elmer’s Great North Parade including corporate and sponsorship opportunities, visit www.greatnorthelmer.co.uk or follow the Parade on Facebook, Twitter and Instagram using the hashtag #greatnorthelmer.