Metro cube gets a Mo Farah makeover to celebrate his final Great North Run

The Mo Farah Metro cube at Heworth Interchange
5 September 2023

An iconic Metro station cube has had a Mo Farah makeover – showcasing his world famous Mobot celebration to mark his final competitive appearance at the Great North Run. 

The new look ‘MetMo’ cube at Heworth Interchange in Gateshead, next to the Felling bypass, will be seen by thousands of runners and spectators taking part in the world-famous half marathon on Sunday, 10 September.

The familiar yellow and black Metro cube has swapped its traditional Metro logo for a silhouette motif of Mo Farah’s gold medal winning Mobot dance move - in which he arches his arms and points to the top of his head to make an ‘M’ shape. 

Nexus, the public body which owns and manages Metro, has unveiled the ‘MetMo’ cube as part its own tribute to Mo Farah, Britain’s most decorated long-distance runner – a winner of four Olympic gold medals and six Great North Runs – as he prepares to bring the curtain down on his glittering career. 

It is the first time that a Metro cube has been changed to celebrate someone’s individual achievement. 

And it has delighted customers and Metro workers alike, who all took the time to pose for photos with MetMo cube - and even have a go at doing the Mobot themselves.

Sir Mo has also recorded a series of announcements on the Metro public address system as part of the countdown to the Great North Run. 

Station Delivery Manager at Nexus, Lynne Dickinson, said: “The Metro cubes are a unique and an iconic part of life in our region, making them then perfect place to showcase a tribute to Sir Mo Farah ahead of his final race in the Great North Run. 

“This is the first time that we have ever changed the logo on a Metro cube, but we really wanted to do something to celebrate Mo’s amazing career, someone who is now just as synonymous with the proud history of the Great North Run. 

“The Metro cube at Heworth will have the Mobot logo on for the next week or so. We are looking forward to seeing as many people as possible coming down to get their photos taken, and of course having a go at doing the Mobot.” 

The renowned graphic designer Margaret Calvert, a designer who did much to shape the visual identity of modern Britain, created the eponymous, solid font which has become an iconic and instantly-recognisable symbol of Metro, which is displayed prominently on cubes at Metro’s 60 stations. 
 

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Station Delivery Manager Lynne Dickinson

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