Metro features on a new Snowdogs public art trail

The Roodle snowdog sculpture at Whitley Bay Metro station
14 November 2020

A Metro station is featuring on a magical Snowman and the Snowdog public art trail in North Tyneside.

Whitley Bay Metro station is home to a new, life-sized Snowdog sculpture. Roodle, which was designed by Wild in Art, was inspired by the goldendoodle crossbreed.

The trail will see 20 life-sized sculptures grace North Tyneside streets from November 14 until the end of January, with residents and visitors expected to take up the challenge of finding them all whilst doing a spot of Christmas shopping.

An interactive app will be available for download in Android and iPhone app stores and a printed map can be collected from libraries and Customer First Centres from November 12, as well as printed out online.

Snowmen based on the much-loved 12 Days of Christmas song and eight uniquely decorated Snowdogs will be located in and around Wallsend, North Shields, Killingworth, Tynemouth and Whitley Bay.

The sculptures will ultimately be auctioned and all of the proceeds going to St Oswald’s Hospice.

Elected Mayor of North Tyneside, Norma Redfearn, said: “I’m thrilled that we have such a special event taking place across the winter that everyone can enjoy whilst supporting our important town centre businesses.

“We know things are hard right now so it’s important that we still have things for people to see and do in a safe way.

“It’s a real coup to have the trail coming to North Tyneside and I hope it will provide our residents and visitors with something to look forward to and enjoy.”

The trail is inspired by The Snowman and The Snowdog short animated film released in 2012 and the sequel to Raymond Briggs’ worldwide and much-loved hit The Snowman. In it, a young boy builds a snowman and creates a Snowdog with the remaining snow. At midnight both of his creations come to life.

This initiative is organised by North Tyneside Council and Wild in Art and is supported by the North of Tyne Combined Authority.

For more information and to print out a map see

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